Editorial first
Strategy, copy, and creative are written by people who care about how a brand reads — not just how it performs.
Parent company of Wax Social
Social and PR
with a founder's
sense of taste.
OG Media is a quiet, opinionated media house for beauty, wellness, franchise, and service-based brands. We build the story, run the channels, and earn the press — so founders can focus on the work that built the brand in the first place.
01 — Positioning
A media house, not a content factory.
Most agencies treat social and PR as a deliverables list. We treat them as the public face of a real business — with its own voice, its own customers, and its own reasons to exist. Everything we make is built to sound like the founder, not like the algorithm.
Built for service brands
We understand bookings, locations, franchisees, beauty rooms, and the operational reality behind the marketing.
Owned and earned
Social, PR, and creator partnerships work as one channel — feeding each other instead of competing for budget.
02 — Services
Everything a modern beauty
or service brand needs to be heard.
S/01
Social media management
Strategy, content calendars, copy, creative direction, community, and reporting — built end-to-end through Wax Social.
- TikTok
S/02
Public relations
Story angles, press outreach, founder positioning, and ongoing relationships with the editors who actually cover your category.
- Press strategy
- Media relations
- Founder PR
S/03
Content & creator partnerships
Sourcing, briefing, and managing creators that fit the brand — plus original content production for in-house and paid use.
- UGC
- Creator deals
- Original shoots
S/04
Brand & messaging strategy
Positioning, voice, narrative, and the language a brand uses on its site, in its captions, and inside its stores.
- Voice & tone
- Narrative
- Launch strategy
S/05
Franchise & multi-location marketing
Systems that scale: brand standards, location-level playbooks, and centralized content that local owners can actually use.
- Brand standards
- Local playbooks
- Owner enablement
S/06
Founder & executive presence
The person behind the brand — voice, point of view, LinkedIn, podcast circuit, and how a founder sounds in public.
- Personal brand
- Thought leadership
- Speaking
03 — Why OG Media
Senior thinking. Small footprint.
No agency theater.
We bring value through experience, operational judgment, and the kind of steady thinking founders can actually use. We're the partner founders quietly recommend to other founders — because the work is good, the relationship is honest, and nothing about it feels generic.
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Capability — not headcount
You work directly with senior strategists and operators. No junior layers, no account-management theater.
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Beauty & service fluency
We've lived in this category. We know how a treatment room talks, how a franchise scales, and what "premium" actually means here.
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Channels that work together
Social, PR, content, and founder voice are designed as one system — not stitched together from separate vendors.
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Built for the long game
We're in it to compound. Brand equity, owned audience, durable press relationships — not a single viral moment.
04 — Capabilities
What we're built to do.
A working snapshot of what OG Media and Wax Social regularly handle for partners. Specific case studies are shared on request.
Brand launches
Naming, narrative, social rollout, and press launch in coordinated motion.
Always-on social
Calendars, content production, copy, community management, and reporting.
Press & editorial
Securing trade and consumer coverage in beauty, wellness, and lifestyle media.
Creator programs
Recurring creator pipelines built around brand fit, not follower count.
Multi-location rollouts
Brand systems for franchises and groups with multiple owners and rooms.
Founder positioning
Helping a founder become the most credible voice in their own category.
05 — Process
How we actually work.
-
01
Listen
We spend time with the founder, the team, the customers, and the category. Strategy starts with information, not templates.
-
02
Position
We get specific about the story, the voice, the audience, and the channels that matter for this brand right now.
-
03
Build
Content, calendars, press angles, creator briefs, and the operational systems behind them. Real work, not just decks.
-
04
Run
We run social, PR, and partnerships on an ongoing basis — reporting in plain language, not vanity dashboards.
-
05
Compound
Every quarter the brand should sound sharper, get covered more, and rely less on paid lift. That's the whole goal.
06 — Industries
Who we're built for.
Beauty
Skincare, hair, lashes, brows, nails, spa, aesthetic clinics, indie brands, and growing product lines.
Wellness
Studios, recovery, longevity, holistic practices, supplements, and modern wellness experiences.
Franchises & multi-location
Beauty and service franchises balancing a national brand with the realities of local ownership.
Service-based brands
Founder-led service businesses where reputation, referrals, and presence drive growth.
07 — A note from the founder
"I built OG Media for the brands
I'd want to work with as a customer."
Wax Social was born from helping my own network — founders, operators, and service businesses who needed support but didn't need big-box media. Once I saw the value it created, I wanted to make that kind of help available to more businesses like them.
Small businesses run our economy, and they deserve media partners that feel serious, practical, and attainable. OG Media is the parent behind that work: the strategy, the standards, and the point of view that help good businesses show up with more confidence.
— Olga
08 — Contact
Tell us about the brand
you're building.
We take on a small number of partners at a time. The fastest way to start is a short email with the brand, the website, and what you're trying to do next.
contact@ogmedia.bizFounder-led inquiries answered personally.